Expand your reach with our Traditional Marketing Services
Proven marketing strategies from an agency that delivers real results.
Revitalise Your Marketing Strategy with Proven Traditional Marketing Methods
- In an era dominated by digital, traditional marketing remains a powerful tool to cut through the noise and create lasting impressions. At Marketing Agency Singapore, we combine classic strategies with modern insights to deliver impactful marketing solutions that drive engagement and results.
Traditional Marketing Services Offered
- Find out more about the comprehensive list of services that we offer, with tangible results in footfall traffic to your storefront:
Out-of-Home (OOH) Advertising
Explore our range of OOH solutions, from dynamic billboards in high-traffic areas to transit ads that reach commuters daily. Effective for boosting brand visibility and recall.
- Visibility: High visibility in strategic locations to maximise brand exposure.
- Reach: Targets broad demographics as people move through public spaces.
- Variety: Includes billboards, transit ads, and digital screens in high-traffic areas.
Media Outreach
Builds brand recognition through strategic engagement with the media.
- Relationship Building: Cultivates relationships with journalists and media outlets.
- Brand Exposure: Increases brand visibility through media coverage.
- Targeted Pitches: Tailored story pitches to relevant publications and channels.
Publicity Campaign
Creates public awareness and media buzz through coordinated promotional events.
- Strategic Planning: Designs and executes campaigns to generate public interest.
- Event Coordination: Manages events to attract media and public attention.
- Media Coverage: Ensures media coverage to amplify campaign messages.
Media Invitations
Enhances event coverage and brand exposure by inviting media representatives.
- Event Promotion: Invites media professionals to events for coverage.
- Engagement Opportunities: Provides opportunities for direct media engagement with your brand.
- Increased Exposure: Boosts event visibility and brand awareness.
Media Reviews Generation
Generates credibility and trust through media reviews of products or services.
- Product Showcases: Sends out products for review to establish credibility and attract potential customers.
- Influencer Partnerships: Collaborates with influencers and journalists to review offerings.
- Feedback Incorporation: Uses constructive feedback to improve products/services.
Print Ads Campaigns
Engages specific target audiences through creatively designed print advertisements.
- Targeted Advertising: Places ads in selected publications to reach specific demographics.
- Creative Designs: Employs compelling designs and copy to grab attention.
- Brand Reinforcement: Reinforces brand messages consistently across print platforms.
Brochures
Provides essential information about your services or products through professionally designed brochures.
- Informational Content: Provides detailed information about products/services in an attractive format.
- Design Flexibility: Offers various design formats from bi-fold to multi-page booklets.
- Distribution Ease: Easy to distribute at events, places of business, or through mail.
Banners
Promotes your brand effectively at events and high-visibility locations with custom-designed banners.
- Large Format: Ideal for making a big impact at trade shows, events, or in high-traffic areas.
- Durable Materials: Made with materials suited for both indoor and outdoor use.
- Eye-catching Graphics: Designed to catch the eye and convey messages quickly.
Flyers
Distributes quick, impactful messages through creatively designed flyers.
- Cost-Effective: Economical to produce and distribute.
- Quick Production: Rapid turnaround times for time-sensitive promotions.
- Wide Distribution: Easy to hand out in public spaces or at events.
Direct Mail Campaign
Personalise your marketing with direct mail that speaks directly to your customer’s needs, delivering your message right to their doorstep.
- Personalised Communication: Offers a direct line to potential customers with personalised messages.
- High Engagement: Typically enjoys higher engagement rates than email.
- Measurable Responses: Easy to track responses through coupons, calls-to-action, or QR codes.
Billboards
Maximises brand visibility and recall with large-scale billboard advertising.
- Dominant Presence: Large, unmissable presence in landscapes or urban settings.
- 24/7 Exposure: Continuous exposure, day and night.
- Strategic Locations: Placed in high-traffic areas for maximum visibility.
Radio
Reaches a broad audience through targeted audio advertisements on radio stations.
- Auditory Engagement: Engages listeners through creative auditory content.
- Segment Targeting: Targets specific demographics based on radio station genre.
- Local Reach: Excellent for reaching local audiences effectively.
Broadcasting
Tap into the broad reach of TV and radio to deliver entertaining and informative ads that capture attention and provoke action.
- Wide Reach: Broadcasts content across television networks to reach a wide audience.
- Diverse Formats: Includes commercials, sponsored shows, and product placements.
- Interactive Opportunities: Opportunities for live interactions through call-ins or contests.
TV
Captures a diverse audience through engaging and professionally produced television commercials.
- Massive Audience: Access to a broad and diverse audience.
- Visual Impact: High visual and auditory impact to capture attention.
- Varied Content: Flexibility in ad formats from 30-second spots to long-form infomercials.
Magazine Ads
Targets niche audiences with visually appealing advertisements in relevant magazines.
- Niche Targeting: Targets specific interests aligned with magazine themes.
- High-Quality Presentation: Benefits from the high-quality print and presentation of magazines.
- Longevity: Magazines are often kept and revisited, extending ad life.
Newspaper Ads
Provides a reliable advertising medium with broad reach and high credibility through newspaper advertisements.
- Broad Accessibility: Accessible to a wide demographic on a local or national level.
- Timeliness: Ideal for timely advertisements or promotions.
- Credibility: Benefits from the credibility of the newspaper brand.
Digital OOH
Engages audiences dynamically with real-time content updates and interactive digital displays.
- Dynamic Content: Displays dynamic digital content that can be updated in real time.
- Interactive Capabilities: Offers interaction through touch screens, QR codes, or mobile connectivity.
- Analytics Integration: Provides valuable analytics on viewer engagement and demographics.
SMS
Targets individuals directly on their mobile devices with concise and personalised messages.
- Direct Reach: Sends messages straight to the recipient's phone, ensuring high visibility.
- Personalisation: Tailors messages based on user data for a more personalised experience.
- Immediate Engagement: Quick and direct communication that can prompt immediate action or response.
Benefits of Traditional Marketing
- Despite the rise of digital, traditional marketing offers unmatched tangibility, credibility, and audience engagement. It complements digital strategies by reinforcing messages across multiple platforms, enhancing your brand's presence and trustworthiness.
Partner with marketing professionals who understand your business
For over 10 years, we have partnered with businesses to achieve their marketing goals. We take the time to understand your unique objectives, industry dynamics and target audience, so we can create a strategic marketing plan that works for your specific needs.
Let’s discuss how we can help your business grow. Book a free consultation with one of our marketing strategists today.
Frequently asked questions
Traditional marketing refers to the use of classic forms of advertising such as print (newspapers and magazines), broadcast (TV and radio), direct mail, and outdoor advertising (billboards, signage) to reach a broad audience.
Despite the rise of digital marketing, traditional marketing remains highly effective, particularly for reaching local audiences and enhancing brand recall. It works excellently in synergy with digital marketing strategies to provide a comprehensive marketing approach.
OOH advertising offers wide exposure in high-traffic areas, making it ideal for building brand awareness and reinforcing advertising messages. It’s highly visible and can effectively target specific demographics based on location.
Yes, methods like direct mail campaigns can be highly targeted based on consumer data, and their impact can be measured through tracking responses, redemption rates of coupons, and other direct feedback mechanisms.
While almost any business can benefit from traditional marketing, those with a local customer base or those in industries such as retail, real estate, and restaurants often see the greatest impact.
We create cohesive campaigns that align messages across both platforms. For example, a print ad could include a QR code that leads to a digital landing page, or a TV ad might prompt viewers to check out a social media contest.
Costs can vary widely depending on the scale, medium, and specific strategy employed. We tailor campaigns to fit different budgets and provide detailed quotations based on your marketing goals and chosen methods.
Some methods like broadcast advertising can offer immediate visibility and results, while others like direct mail might take longer to measure effectively. Overall, the impact should be assessed over several weeks or months, depending on the campaign length.
Traditional marketing is typically more localised, but certain strategies like international print publications or global broadcasting networks can extend your reach overseas, although at a higher cost.
We start with a consultation to understand your business goals, target audience, and budget. Based on this information, we recommend strategies that are most likely to yield the best results for your specific needs.